Friday, September 06, 2013
Shawl-collar cardigans and sweatshirt blazers? You've got to be as cool as a rock star to pull off this stuff as trendsetting style.
Of course, Adam Levine, frontman of Maroon 5 and the US version of The Voice, is.
Levine recently made his first foray into design with a menswear line for Kmart in the US.
"Honestly, I think fashion has a lot to do with when you wake up that day; a reflection of where you are, who you are and what you're going to do," said Levine. "I'm not making a pretentious fashion statement, but you have to put something on, and I'm not wearing a fig leaf."
Levine joins a crowded field of pop stars that spin their style into a fashion brand: Nicky Minaj and Selena Gomez are doing it for Kmart in the US too, and there's Rihanna, Jennifer Lopez, Marc Anthony, Gwen Stefani and Madonna, who shares her label with her daughter Lourdes.
Victoria Beckham, formerly famous as a Spice Girl, is now recognised as a top-tier designer at New York Fashion Week.
"It's all creativity. Maybe that's where this whole music-fashion thing comes from," Levine said.