CoverGirl Announces It’s First Male Spokesmodel
A 17-year-old Youtube stars has just been announced the first ever ‘Coverboy’ for makeup brand CoverGirl. The announcement came from fellow CoverGirl spokesmodel Katy Perry, who broke the new on Instagram.
Flawless senior photos taken of James Charle's went viral last year after the teen admitted to bringing in his own lighting ring to ensure the perfect school photo.
The New Yorker has quickly built a social media empire, with a whopping 180,000 followers on Instagram. It’s taken the openly gay makeup artist just two months to amass 16,000 followers on Youtube. The bubbly teen will head CoverGirl’s mascara launch ‘So Lashy.’
James took to Instagram to tell his followers of his excitement.
'I am so beyond excited and overwhelmed and happy and astonished and of course shocked to announce that I am the new face of CoverGirl,' he wrote.
'I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard,' he continued.
'Thank you all so much. This would not be possible without all of you.' he finished.
We can't wait to see the finished shoot and commercial!