97.3Fm is bringing the world's leading personalised radio platform to Australia.
iHeartRadio is an online and mobile application allowing users to create their own radio stations from a library of over 14 million songs.
Australian Radio Network CEO Ciaran Davis says, "listeners will be able to tell iHeartRadio which artists, songs or genres they love, and it will instantly create an endless stream of music. They'll also be able to listen to existing radio stations like 97.3Fm too".
The application has been downloaded 125 million times in the United States and will no doubt be just as successful when it hits Aussie shores in early 2013.