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Tinder Rolls Out Vid Feature & What Could Possibly Go Wrong

Tinder users can now “show more personality” with the introduction of Loops.

Essentially, users will now be able to upload a 2-second-long looped vid to their profile. Kinda like Instagram's Boomerang feature. 

Which is great if your personality can be highlighted in a 2-second GIF, and let’s be honest, this is Tinder we’re talking about: this might be frighteningly easy for some.

Testing showed that users who used Loops to their profile saw average conversation lengths go up by 20 percent, according to TechCrunch.

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And if you’re off to Japan anytime soon, gird your loins (literally): Tinder users there who used Loops in their profile were 10 percent more likely to score a right-swipe.

Loops works on users uploading existing video in their camera roll or by uploading a Live Photo from an iOS device, rather than being able to shoot inside the app. There’s no word on plans to roll the feature out on Android.

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