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Target’s New Campaign Isn’t At ALL Photoshopped!

While most campaigns are photoshopped within an inch of their life, Target has done the unthinkable. It's released its new Spring 2017 swim campaign and the pictures are nothing short of refreshing. 

The campaign includes models of all sizes, stretch marks and all with no photoshop insight! The bathers range from cutout and colorblocked bikinis to see-through one-pieces, and crochet monokinis and feature REAL women. We love it!

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Courtesy: Target

"Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. We loved working with these women because they embody confidence and inspire [others] to embrace and be proud of who they are, regardless of their size or shape," Target spokesperson Jessica Carlson said.

"It was important to us to use photography that represented their true beauty, without filters."

The best news is the bathers are super affordable, ranging from $14 to $50. 

 

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