Covergirl's Slogan Is No Longer "Easy, Breezy, Beautiful"
Growing up there were two makeup slogans that we could never forget - "Maybe she's born with it, maybe it's Maybelline" and "Easy, Breezy, Beautiful, Covergirl".
Now one of those is no more.
Covergirl have released a new Logo and slogan and our makeup world has turned upside down.
"Covergirl - I am what I make up"
The changes were released on social media with the Covergirl models (including Katy Perry) championing the new message.
We're not sold.
One thing we do love is the diversity in the ad - not only through skin colour but age and occupation.
In their official release, Covergirl explain the changes.
"We believe make up is a tool and a toy and we're here to play and slay all day, everyday," the post reads.