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How Two Uni Dropouts Made $10 MILLION Thanks To Social Media

Two Aussie mates have illustrated the true power of social media, after turning $20,000 into $10 million. 

Two years ago Nik Mirkovic and Alex Tomic were university drop outs with no business experience. Today they run a multimillion dollar tooth whitening company all thanks to social media. 

After becoming bored with his commerce degree, Alex dropped out and spent the next year researching trends with his best mate. 

The 21 and 22-year-old spotted a massive gap in the teeth whitening market. The mates said consumers weren't being offered much choice and most promotions were boring.  

'The brands and companies in that field represented something that wasn’t for the customer and was also overpriced and not easily accessible,' Alex said. 

The Gold Coast boys set out to change this. After investing $20,000, HiSmile was born. The product is a LED light-activated teeth whitening kit which the boys sent straight to beauty bloggers and social media personalities. 

Rather than wasting money on TV ads and billboards, they decided Facebook, Instagram and Snapchat was their best bet. 

And they were right. HiSmile bas more than 650,000 fans across its various social media platforms and the millennials are on track to make another $40 million by the end of 2017. 

Famous advocates have jumped on board, spruiking the product on their social media accounts. Geordie Shore's Charlotte Crosby is one of the most famous faces, along with Brooke Hogan from Australian's Next Top Model and former Big Brother housemates Skye Wheatley and Aisha Jade. 

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Source: Instagram - @hismileteeth

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Source: Instagram - @hismileteeth

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Source: Instagram - @hismileteeth

'I think the biggest thing for us is that social media has given us the leverage to spread our message for free,' they told GC Australia. 

Of course many of the big stars promoting the product aren't doing it for free, like in the early days. The business partners spend around $25,000 a month on social media marketing, which includes paying influencers to promote their products. 

The boys hope to set up head offices around the world in the next decade. Despite having around 100,000 customers worldwide, everything is still mailed from a Queensland warehouse. 

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