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Aussie Surf Shop Cops Heat Over #PayWithPain Promo

An Aussie surf shop has been slammed by health authorities for accepting injuries as a form of payment.

The “pay with pain” promotion, run by Ozmosis surf stores, is open to adults and children over 16.

According to Ozmosis' website, they "accept all major credit cards, scars, scrapes, breaks and bruises."

The company also encourages participants to post a video or picture of their “scar, bruise or stack” to Instagram or Facebook to obtain a discount code to shop online, The West Australian reported.

Customers can also head in-store and show their injury to a staff member to get 20 per cent off Rip Curl products if they spend $80. Further, entrants then become eligible to win a $5000 Ozmosis prize.


The thing is, scrolling through the company's Instagram, many entrants tagged in the #paywithpain promotion hashtag appear younger than 16, while others have submitted injuries unrelated to surfing, skating or any kind of sport at all.

One Facebook user tagged a friend asking if they wanted to punch his face because he needed a pair of jeans.

“Oi same,” was the response.

Then this...

And there's growing concern that the promotion could encourage or inspire people to deliberately injure themselves for a discount.

“This type of campaign is glorifying these types of injuries as a badge of honour,” Kidsafe WA chief executive Scott Phillips told The West.

“Children are not mature enough or always able to understand the risks of injury or the consequences of their actions. This campaign seems to accept that injuries are just a given. Kidsafe WA believe all unintended injuries are avoidable.”

Ozmosis said the promotion was about passion, and "celebrating the things we love – whether it’s skateboarding, surfing, anything that involves passion... we do not encourage anyone to take unnecessary risks".

“Ozmosis is a skate and surf brand, serving the youth market and we’ve seen our customers come in sporting off their battle scars and we want to reward their passion. “This campaign speaks to the passionate customers who already have these scars or battle stories.

“With any passion comes knock backs, which makes us stronger, better and the pursuit of those passions all that more fulfilling.”

Advertising Standards Bureau chief executive Fiona Jolly said it had received complaints numbering fewer than five.

Full story at The West Australian.

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