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Dreamworld Banks On Kid Favourite To Bounce Back From Slump

Dreamworld is banking on a retail expansion that includes Australia’s first LEGO Certified Store as it attempts to ride out a revenue slump

Dreamworld is hoping that LEGO will help them ride out a massive slump in revenue.

The theme park has reported a 63 per cent drop in its year-on-year revenue, following the tragic deaths of four people on the Thunder River Rapids ride in October.


Ardent Leisure revealed its theme parks division, which includes Dreamworld, had brought in revenue of $3.66 million over the last 22 days of 2016, compared with $9.89 million the previous year, blaming four of the park’s 'Big 9 Thrill Rides' which remain closed.  

However, it’s understood that a new retail precinct at the front of the park, which will include the first LEGO Certified Store in Australia will help bolster visitor numbers.

 “Attendance numbers have steadily increased since Boxing Day and visitation has been more consistent as our 'Big 9 Thrill Rides' return to service following our independent safety review,” Ardent Leisure secretary Alan Shedden said.

“The park’s last rides [including the Tower of Terror II and the Giant Drop] are scheduled to be back operating before the end of January 2017.”


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