Gwyneth Paltrow is not one to shy away from a good controversy. Her latest appearance on ‘The Art of Being Well Podcast’ has stirred up quite a storm.

After breaking down what her day looks like in the podcast, she reveals. she intermittent fast as “it’s really important for [her] to support [her] detox.”

Paltrow stated on the podcast that she’s used ‘Ozone therapy’, rectally. Social media was quick to rip in.

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What is ozone therapy? According to the Cleveland Clinic, it entails the administration of ozone (a three-oxygen-atom molecule) to the body as a gas — because “it’s highly unstable and explosive in liquid or solid form” — to boost oxygen levels. You can take your ozone by exposing your skin via sauna or solution; dissolving it in water or oil and ingesting it; injecting it straight into your muscles; “mixing it with your blood,” per the Cleveland Clinic; or, yes, blowing it up your ass, which maybe doesn’t sound all that bad when set alongside the other options.

@dearmedia All in the name of health and wellness, right? 👀 #ozonetherapy #wellnecstips #wellnessthings #healthandwellness #gwynethpaltrow #goop #podcastclips ♬ Waiting For Heartache – BLVKSHP

Here's one of our favourite moments from Robin Terry & Kip!