Alas, you can finally get that fresh Justin Bieber smell.
The singer announced he’s unveiling a new scent with the natural deodorant brand Schmidt’s to help Beliebers ward off bad BO. The “Cold Water” musician broke the news in a shirtless Instagram post with the caption: “Ready for Here + Now… new collab coming this Fall with @schmidtsnaturals.”
Bieber’s Here + Now will stick with the brand’s clean beauty ethics and will be made using vegan, cruelty-free and with only plant-based ingredients, according to PEOPLE. Not to mention, the 25-year-old will also be hands-on with designing the artwork for fragrance, which the musician helped formulate as well.
In a statement about the collab, Schmidt’s CEO and co-founder Michael Cammarata told PEOPLE: “It’s more than just a deodorant; it’s a lifestyle and a connection to those around you. It’s about the small, but intentional choices we make every day that help us to lead happier and healthier lives, mentally and physically.”
“Our R&D and creative teams have worked closely with Justin and his team to bring his vision to life,” Cammarata told the publication. “They’ve been involved every step of the way, which has made for a really fun and collaborative process. It’s important to us that he and his team, and therefore his fans, love it just as much as we do.”
Justin isn’t the only Bieber making beauty business moves. His wife, Hailey, also reportedly trademarked “Bieber Beauty” for an upcoming cosmetics line.
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Article: Paris Close