They don’t call her Queen Bey for nothing!
The numbers are in — Beyoncé’s Netflix documentary, Homecoming, reached a whopping 1.1 million U.S. viewers, and garnered an average per-minute audience of 828,000 viewers on its launch date of April 17, Nielsen, per Variety, reports.
Bey didn’t take her foot off our necks (it’s an expression) even into the April 20-21 weekend, as that average mostly held in the days after the film’s premiere.
As fans know, the concert documentary, which was recorded during the legendary songstress’ history-making 2018 Coachella performance, paid homage to America’s historically black colleges and universities (HBCUs). Black audiences (specifically young, black, females) definitely tuned in as they were the largest demographic to watch the Netflix special. The film even set a record with its 55% black viewership in the first seven days of its release, the highest percentage for any original streaming show or movie tracked by Nielsen to date.
Homecoming also had quite a high number of female viewership. Within the first seven days of its premiere, the film’s audience was 70% female, topping the previous 66% high held by Netflix’s Orange Is The New Black, Variety reports.
To note, Nielson’s numbers do not include a crucial number of viewers who watch programs on their phones and computers. So, given the large demographic of millennial and gen-Z viewers, the exclusion almost certainly resulted in an undercount of the total audience.
Homecoming was the first project released of the three-project deal (reportedly worth $60 million) Beyoncé signed with Netflix.
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Article: Lauren Crawford