Travel company Thomas Cook seems to have made quite the cock up.

Despite time and money going into a recent refresh of the holiday company’s planes with a  ‘I <3 cook=”” s=”” club=”” strip=”” someone=”” forgot=”” to=”” check=”” what=”” the=”” signage=”” would=”” look=”” like=”” with=”” doors=”” open=”” p=””>

Let’s just say it says something entirely different.

When the plane’s emergency door is open, the words appear to say ‘I <3 cock=”” s=”” club=”” p=””>

A spokesperson for Thomas Cook found it just as amusing as us.

Advertisement
Advertisement

“It goes without saying it’s an accident, but it is one way to highlight where the emergency exit is,” they said.

It reminded us of this accidental rebranding that happened to Cathay Pacific, albeit slightly less X-rated.

Advertisement
Advertisement
97.3fm Brisbane