Snoop Dogg is known as the godfather of the sticky-icky, the devils lettuce, the doja, the bud, so it was WORLDWIDE NEWS when earlier this week he announced he was “giving up smoke”.

It was such a huge shock to the hip-hop community (and anyone who’s ever heard of Snoop to be honest) that nobody noticed he was always very specific with his announcement. Not once during the original announcement, or subsequent public posts requesting for privacy during this “difficult time”, did he say he was giving up smoking. He always said he was giving up smoke.

Turns out the D-O-Double-G is quite the prankster. This was all a massive publicity stunt to launch a new range of smokeless firepits! HE HAD US GOOD! Check out the ad below.