Popular Australian sleepwear brand Peter Alexander has been forced to remove a boy’s jumper from sale after a mother complained that the clothing item featured a ‘sexist statement’.
The item of clothing featureing the slogan ‘Boys will be boys’ was taken down from their catalogue this week after a complaint was lodged.
Melbourne woman Bridie Harris wrote on the official Peter Alexander Facebook page,
‘Boy won’t be boys. Boys will be held accountable for their actions,’
‘I hate to see an Australian store, who makes such great pjs, put such a sexist statement on a t-shirt intended for young boys. Excusing boys of their behaviour is not a step in the right direction. It’s 2018.’
A Peter Alexander Sleepwear employee then replied,
‘I just wanted to update you and again thank you for taking the time to get in touch with us and bringing this to our attention. We do not tolerate the behaviour that is being associated with this slogan,’
‘In the light of your feedback, we have decided to withdraw this item from sale.’
Ms Harris told The Sydney Morning Herald she was happy to see the back of the jumper.
‘I want her to stand up and tell someone and be able to feel safe, playing in playground or walking home at night as an adult,’ Ms Harris said.
The jumper had been marketed online with the tag line: ‘Boys will be boys, so leave them to it in this warm and cosy quilted sweater. Perfect for winter adventures’.