We all know breakfast is the most important meal of the day but now it’s the most ADORABLE meal of the day.

Introducing Uncle Tobys ‘NAT’ Bears Breakfast Cereals. Made from natural whole grain with a cheeky bit of dark chocolate (or honey) these little guys will stop any breakfast-time protests.

Either soak them in milk, break with a spoon, and enjoy OR dunk them like a biscuit!

Available at Woolies now for $6.50 in either chocolate or honey flavour.