Coles has dumped its plastic ‘Little Shop’ collectables as the retail group moves to become “Australia’s most sustainable supermarket”.

The supermarket giant has ditched its plastic toys after concerns they have ended up in landfill and waterways.

Their Stikeez range that include little plastic objects in the shapes of fruit and vegetables has also been discontinued.

Commencing Sunday 25th July, the ‘Together To Zero’ campaign highlights Coles’ aspiration towards zero waste, zero emissions and zero hunger and encourages all Australians to work together to ensure Australia is a better place for future generations.

Coles Chief Marketing Officer Lisa Ronson said while collectible toy programs like Little Shop and Stikeez have been popular with customers in the past, they no longer align with Coles’ sustainability ambitions or with customers’ preferences and priorities.

“Coles has been in the lives and homes of Australians for more than 100 years and our unique position in Australia comes with responsibility,” Ms Ronson said.

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“Our ambition is to be Australia’s most sustainable supermarket which means we need to be committed to reducing unnecessary plastic, and this extends throughout our business. We are committed to innovating when it comes to packaging so that where we can’t eliminate packaging and plastic, we are ensuring it’s contributing to the circular economy by being produced with recycled content where possible, as well as being recyclable.”

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As part of its pledge to make packaging more sustainable, Coles has also removed 31 million soaker pads from meat trays this year.

Coles will close the loop on the packaging of some of its most popular instore bakery items by committing to have them made with 100% recycled content in FY22, in addition to already being fully recyclable at kerbside.

The change will apply to 60 million pieces of packaging each year on instore bakery products like cookies, donuts, danishes and muffins. Instead, the packaging will be made from 100% Recycled PET, a sustainable solution that also requires less energy to manufacture per kilogram than virgin PET, further contributing to a decrease in the environmental footprint.

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