The world’s most famous breakfast cereal brand is set to change its name as Say goodbye to Kellogg’s and hello to “Kellanova”.
The new name was a decision made last year in order to split the $31.3 billion giant into two companies.
WK Kellogg Co will focus on the main cereal sector, including Froot Loops, Special K and Rice Bubbles.
Meanwhile, Kellanova will focus on its snack products, brands like LCMs will begin carrying the “Kellanova” label.
The move shouldn’t be too jarring though, with popular cereals like Coco Pops, Crunchy Nut and Sultana Bran will keep the iconic Kellogg’s logo.
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