Only days after revealing they will be trialling halal gravy, Red Rooster has now announced another bold initiative, selling booze!
The fast food chain will offer a range of alcoholic beverages including beer, wine, vodka, rum and bourbon at select stores in Victoria from now until the end of summer.
The company broke the big news in a press release saying:
‘With summer and party season approaching, Red Rooster is now putting a trial in place,’
Red Rooster CEO Nick Keenan told news.com.au that the trial is part of a plan to help keep the franchise ‘relevant’
There will be limits on alcohol purchase with a six pack or a bottle of wine per customer with their food order.
Meanwhile, a Red Rooster store in Bass Hill, south-west of Sydney recently told Daily Mail Australia it is trialling halal gravy, with the possibility of rolling out the Muslim-friendly product nationally.
‘At Red Rooster our New Product Development team are continuously looking for ways to diversify our menu items to appeal to a broader range of customers,’ said spokeswoman Lisa Owen.
‘When looking at new products there are processes we follow that can take up to 12 months.’
Red Rooster announced the chain would trial fish, lamb and vegetarian options in February.