XXXX has a proud 143 year history of supporting its fellow Queenslanders and this summer is no exception, as the iconic beer brand releases a range of NEW XXXX Budgy Smugglers available in “Smugglers” and “Smugglettes”.

In a bid to help keep Queenslanders safe this summer, XXXX will be donating 100% of its royalties from the must-have cossies to Surf Life Saving Queensland.

Anubha Sahasrabuddhe, CMO at Lion says: “We care about Queenslanders and we want to help keep them safe in the water this summer. Whether at the beach, poolside or out on the boat, Queenslanders can be proud of not just what they’re wearing but the fact that they’ll be helping raise money for Surf Life Saving Queensland, so they can continue their incredible work.”


Huge news in the swimwear sphere, XXXX has partnered with Courtney Act to launch beer-y awesome Budgy Smugglers and Smuglettes for girls!

Three designs are available on the XXXX site, that feature the iconic four red Xs and some adorable tinnies.

Shane Jenek aka. Courtney Act stated “I couldn’t be prouder to be the new poster boy and girl for the new XXXX Smugglers and Smuglettes – much like the cossies, we’re a perfect fit! We’re both proud Queenslanders known for our smooth flavour and body, and for generally being delicious. Bag yourself a pair of XXXX Budgy Smugglers and help keep your fellow Queenslanders safe on the beach this summer.”


XXXX Smugglers RRP at $65.00 and Smuglettes RRP at $110.00.

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