Accidently finding yourself in the men’s or women’s section of a clothing store won’t happen at one of New York’s newest shops.

Part retail, part community space, The Phluid Project says it’s “the first gender-free store in the world.”

None of Phluid’s apparel, accessories, shoes, beauty products or gifts have gender distinctions.

As well as stocking its own label, it also has well-known brands like Kinfolk, Champion and Le Spec on the shelves.

Store founder Rob Smith said the concept was to push boundaries of what people are comfortable wearing.

Here's one of our favourite moments from Robin Terry & Kip!