Hundreds of Bluey fans gathered in Queensland to set a record for the biggest game of Keepy Uppy, a game popularized by the beloved cartoon series. In Keepy Uppy, players use a balloon or ball and keep it from touching the ground.

Adjudicators from The Australian Book of Records oversaw three simultaneous games at Brisbane’s South Bank, Gold Coast’s Kurrawa Beach, and Cairns Esplanade.

These games launched a major tourism campaign by the Queensland Government to promote ‘Bluey’s world, for real life.’ Wildlife expert Robert Irwin is fronting the campaign, aimed at attracting global visitors from countries where Bluey is highly popular, including the US, UK, New Zealand, Japan, and Singapore.

Queensland Premier Steven Miles highlighted the state’s appeal, inviting everyone to experience the magnificent place that inspired Bluey. Tourism Minister Michael Healy expressed excitement about welcoming families worldwide and the benefits for local tourism businesses. The campaign includes exclusive deals from Qantas, Expedia, Flight Centre, and Accor.

Here's one of our favourite moments from Robin & Kip!