Legend has it that colours hold special power and by legend, I mean graphic designers justifying their choices…

Pantone Colour Institute are recognized globally as a leading source of color expertise and every year they bless us with a colour that represents the coming 12 months.

2023’s colour is Viva Magenta which they describe as “brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Which I’m fairly confident is a fancy way of saying “we like this one, this one looks nice”.



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To learn about our colour of the year, or any from the past, head to the Pantone website. Happy year of pink!